can big data spot financial fraud?

woman leaning toward desktop computer screen

google searches give auditors a glimpse of true sales.

by 卡塔尔世界杯常规比赛时间 research

google trends is a free service at the world’s most widely used search engine. in an instant, users can see how often a keyword has been the target of a search.

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when that keyword is a product, the searches tend to reveal something about sales.

and that should be of interest to auditors.